SEO

Out of any social media topic we have previously discussed this semester, SEO is by far the most important (in my opinion).

According to this article, Search Engine Optimization is the process of getting website traffic from organic and free sources. SEO pros know just the right keywords and formats to use in articles, social media, coding, etc to optimize their content for successful searching.

So what does SEO have to do with Social Media?
SEO is based off of three different things: popularity, authority and relevance. Popularity is the number of inbound links to a certain set of content. Authority is the amount of links from websites with a high number of links going to them. Relevance is the extent to which the search terms match the anchor text of the content.

Thinking about these three things, it is easy to see why social media would play a huge role in SEO. Social media is the fastest and most convenient way to share content. The more quality content shared via social media, the more people are likely to share that content.. which turns into many more links to the original content, the potential for autoritative sources to pick it up, and more people talking about it.. which then turns into website traffic. Make sense?

How do I optimize my social content?
Since most search engines pull from content that is publicly available, brand social media should not be private.  It is also a good idea to stick to content that truly relates to your brand and what they are trying to accomplish, this will tell search engines that you have a lot of content based on one thing.


SEO is an extremely complicated topic, but it is important to understand the very basics of it for any brand management online.