As we have learned, social media takes on many different tehnologies- blogging, micro blogging, social blogs, wikis, social networks, podcasts, photographs, video, etc.. Besides all of that, there is now mobile social media, which is vastly growing and (in my opinion) is becoming more widely used than regular social media. With all of this new technology, there is room for so many different options and room for growth.
Social media is ever changing and evolving every single day. The social media world constantly opens more doors for online marketing than traditional marketers could have ever imagined possible. When researching new technologies for social media, I came upon one that caught my eye.
SocialFlow is a fairly new platform used for online marketing.
The cool part about it, is that it optimizes a brand's social media presence by determining the best times for brands to post certain content. They also determine which messages to promote and on the proper platform.
SocialFlow consists of 2 different products: Cadence and Crescendo.
Cadence helps companies manage the messages they tweet or post to facebook. The technology uses algorithms that calculate when the brand's audience will be most receptive to the message(s).
Crescendo uses the same algorithms to figure out the best options for ads.
Companies like this show just how far social media has come and how many things we have seen that we never thought possible. Who knew a few years ago that companies would be making millions off giving brands advice on social media?
Sources: http://techcrunch.com/2013/04/16/socialflow-series-b/
http://en.wikipedia.org/wiki/Social_media
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